The evolution went like this: And what benefit is there to doing this through a member-get-member MGM community model, rather than by other techniques? Product co-creation – right from set-up GiffGaff engaged their target market in 2 way dialogue, asking potential customers and early adopters to decide on how best to structure their tariffs. Customer service Proposition development Ideas on any aspect of company development Marketing Technology and testing Even beyond the great results that GiffGaff has had so far from a business and community development perspective, there were two things that absolutely blew me away that have occurred as a result of this deeply organic model of engagement with their community. I share my personal order page on social media, then welcome them all to the community.
A little off-topic, but I wonder if the GiffGaff folks are sci-fi geeks like me. Get Access Already a Client? So, what do you think? They publish customer-generated tips and tricks and FAQs. Other notable customer ideas implemented in include: The rewards system was shaped by member behaviour and community suggestions.
GiffGaff Social Customer Case Study from #LiNC | Social Media Today
To learn more about this case study or learn if a brand owned community could benefit your sales have a chat with Standing on Giants. Giffgaff is great left o2 six months ago and never looked back.
New members who entered the customer base through the programme had a lower churn than average members and were significantly more likely to recruit further and even multiple members themselves. It’s in the DNA of the organization. Is this type of model sustainable? More reports from this editor.
Customer ideas lead directly to new product development and innovation.
Case Study: Giffgaff Turns Customers Into Members Of Its Community Business Model
Interestingly, they were often also studdy bloggers and many of them created guides to giffgaff promotion, sharing their tips on creating increasing sales both inside and outside the community.
A little off-topic, but I wonder if the GiffGaff folks are sci-fi geeks like me.
Philip 9 December at Hi Casper – giffgwff. Mike Fairman Web References: Payback Scheme – Perhaps the most innovative aspect of the community forum is that users are incentivised to participate through the use of a payback scheme.
And with a community in place, we knew the implementation process would need to be consultative, interactive and able to evolve over time to become more effective. What are Google’s Targeting Tools?
I have no affiliation with GiffGaff, either as a customer or as a client. They publish customer-generated tips and tricks and FAQs.
Sales – giffgaff Case Study of Member Get Member | Standing on Giants
The low-cost business model meant that limited resources were available for customer acquisition. This case study shows CIOs looking to enhance their firm’s customer experience and operational efficiency how giffgaff leveraged its customer community to accomplish just that. We also quickly realised that a higher volume of recruiters could be retained with better incentives, so if someone recruited more than 15 members they became a super recruiter and could enjoy enhanced rewards on a sliding scale by volume, with rewards given for members who stayed and continued to top-up.
Thursday, 9 December GiffGaff — a case study of customers in control. We also use Kudos and have super-users that are leading the way in answering peer to peer questions.
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Becky Carroll 1 January at Even beyond the great results that GiffGaff giffbaff had so far from a business and community development perspective, there were two things that absolutely blew me away that have occurred as a result of this deeply organic model of engagement with their community.
The company only has 14 employees, yet has been able to stake giffgqff a significant share of the UK telecoms market by way of its impassioned customer community.
GiffGaff Social Customer Case Study from #LiNC
I look forward to hearing more examples from you! Too many people peed in the pool by Stephen Fry.
Towards a Design Theory for Online Communities. Thanks for sharing the Giffgaff story, Laurence.
Anonymous 9 December at Here’s an ant’s eye view of the giffgwff of customer “Dantup,” who started out hearing about GiffGaff giffgaaff passing on Twitter, and wound up not just becoming a customer, but also an advocate for the brand. Iain Bank’s novel, The Algebraist, has in it a species called “Dwellers” who live for “kudos,” which is the closest thing to money they have. White Paper Publication date: Newer Post Older Post Home.
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